Deep Roots
Deep Roots is a luxury hair salon based in Austin, Texas, with an adjacent medical spa, Skin by Deep Roots, specializing in advanced skincare and aesthetic treatments.
Services
Social Media Strategy
Content Creation
Photography
Client
Deep Roots
Year
2025
The People Approach
Eani Creative has partnered with both Deep Roots Salon and Skin by Deep Roots monthly to lead their content strategy, photography, and social media content creation. Our creative philosophy is built on the belief that a brand’s most powerful differentiator is its people. In a saturated market, showcasing the humans behind the business — their personalities, humor, quirks, and expertise — fosters deeper emotional connection and long-term brand affinity.
With Deep Roots, we treat the staff and providers as the central characters of an ongoing story. Our goal is to create a narrative arc that allows their audience to relate, engage, and build trust — much like tuning into a favorite show. By consistently featuring team members through interviews, behind-the-scenes footage, and relatable reels, we humanize the brand and turn casual followers into loyal clients.
Each monthly shoot is tailored to not only capture services but to create highly shareable moments, along trending audio integrations, and visually cohesive assets that reflect the distinct identity of both the salon and med spa.
Skin by Deep Roots
While Deep Roots Salon and Skin by Deep Roots operate under the same leadership, each brand offers a uniquely different client experience, and our creative strategy reflects that.
For Deep Roots Salon, the tone is bold, edgy, and expressive. The salon’s culture thrives on personality and trend-driven creativity, so we craft content that highlights individuality and self-expression. Our shoots focus on dynamic in-salon moments, staff banter, and fashion-forward styling that aligns with the brand’s unapologetic energy. Reels often lean playful, humorous, or audacious — designed to both entertain and inspire.
Tailoring People-Centric Storytelling to Distinct Brand Identities
In contrast, Skin by Deep Roots embodies a more refined, calming, and elevated aesthetic. Here, we focus on intentional, slow-paced storytelling that speaks to trust, care, and professionalism. While the med spa team is still at the heart of the content, we capture them in ways that emphasize expertise, and warmth.
Though the content styles differ, the thread that ties both brands together is the people. By consistently centering team members in ways that reflect their unique energy, voice, and client relationships, we help each brand build community, credibility, and connection in a way that feels authentic.
Deep Roots Salon
The Content
Short-form video is one of the most powerful tools in our content strategy, and we have seen exceptional results by leveraging reels to humanize both Deep Roots Salon and Skin by Deep Roots. These videos are an opportunity designed to spark emotion, drive relatability, and keep the audience coming back.
Across both brands, our reels regularly outperform static content, reaching thousands of viewers, driving shares and saves, and growing each page’s follower base. By tapping into authenticity and rhythm, we create content that feels less like marketing and more like connection. The audience isn’t just watching — they’re relating, commenting, and choosing to be part of the story.