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Our Process

At Eani Creative, we take pride in our meticulous process and our ability to bring products to life through stunning e-commerce photography. From concept to click, we ensure that every image we create not only meets but exceeds expectations.

Initial Consultation
& Concept Development

Every successful e-commerce shoot begins with a deep understanding of the client's brand, products, and goals. We brainstorm and develop a concept that aligns with the brand’s identity and goals. This includes deciding on the visual style, mood, and key shots needed to highlight the product’s best features. -Brand Identity: What is the brand’s story, style, and target audience? -Product Details: What are the key features, benefits, and unique selling points of the products? -Goals and Vision: What is the desired outcome of the shoot? How will the images be used?

Pre-Production Planning

Pre-production is where the foundation of a successful shoot is laid. Our team meticulously plans every detail to ensure a smooth execution. Key steps include: Mood Boards and Shot Lists: We create mood boards to visually represent the concept and develop detailed shot lists to ensure all key images are captured. Set Design and Props: Depending on the product and concept, we design sets and source props that complement and enhance the product. Model Selection: For on-model shoots, selecting the right models is crucial. We collaborate with clients to choose models that best represent their brand and target audience. Schedules & Call Sheets: Detailed schedules are crafted to ensure that production day has been carefully thought out.

Production Day

On the day of the shoot, our goal is to create a productive and creative environment. Lighting and Composition: We use professional lighting setups to ensure the products are well-lit and highlight their best features. Composition is carefully considered to create visually appealing and engaging images. Attention to Detail: Every product is meticulously styled and positioned. We pay close attention to details like fabric drape, jewelry positioning, and overall presentation. Creative Direction: Our lead photographer provides creative direction to ensure the shots align with the concept and brand vision. We encourage spontaneity and creativity while sticking to the planned shot list.

Post-Production & Editing

After the shoot, the real magic happens in post-production. Color Correction: Ensuring colors are true to life and consistent across all images. Retouching: Enhancing product details, removing imperfections, and ensuring a polished look. Consistency: Maintaining a consistent style and look across all images to create a cohesive visual identity for the brand.

two images of a woman in a green swimsuit, one side shows close up detail of the strap, other a full front view of the suit

Feedback & Delivery

We deliver the final edited images in the required formats and resolutions. We also value client feedback and are always open to making adjustments to ensure complete satisfaction.

editorial image of female sitting in a white studio with one leg propped up
editorial image of a beauty serum being held in he hand alongside the model's back. hard and moody lighting
Close up product shot of beauty serum dropper showing texture of the product
E-commerce image of two skincare products on a wooden tray with a plant shadow casted behind
E-commerce image of model in studio wearing female apparel
Editorial image of model in front of a minimal blank wall looking into the camera

Why it matters

High-quality e-commerce photography is more than just aesthetically pleasing images; it's a vital tool for selling products and building brand identity.

With professional, well-executed photography, brands can:

i. Increase Conversions

Clear, detailed, and appealing images help customers make informed purchase decisions, leading to higher conversion rates.

ii. Enhance Brand Perception

Consistent, high-quality visuals elevate a brand’s image and create a sense of trust and reliability.


iii. Stand Out

In a crowded market, standout imagery can set a brand apart from the competition and capture the attention of potential customers.

Commercial photography + videography capture designed to sell your products. High-caliber visuals captured with your brand story and essence at the forefront.


Straightforward and clean imagery focused on your product(s). Our aim is to highlight every feature, benefit, and use with intentionality and attention to detail.

Ghost Photography

Content capture focused on storytelling, creativity, and artistic expression. Emphasizing the mood, emotion, and narrative of your brand.

Editorial Productions

From content creation, posting schedules, to full social media management, we aim to ease your busy schedule and take the stress out of online presence and engagement.

Social Media


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From Concept to Click: 
Creating Standout E-Commerce Photography

In the world of e-commerce, where first impressions matter immensely, high-caliber product photography is essential. At Eani Creative, we understand that creating standout e-commerce imagery requires a blend of meticulous planning, creative execution, and attention to detail. Here's a glimpse into our comprehensive process, from the initial concept to the final click.

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